Fitness Events Are Broken
for the Modern Consumer
The average gym-goer wants to compete, achieve, and share — but existing formats leave massive gaps. LEVELS is designed to fill every one of them.
Progressive Achievement,
Not Competitive Racing
Every person finishes at their level — there's no DNF, no "coming last." You're a Level 3 athlete. She's a Level 4. It's identity, not ranking.
Gaming Psychology
The level-up mechanic is the most addictive loop in gaming history. Clear milestones, visible progression, and the pull of "one more level" drives repeat participation like nothing else.
Gym-Transferable Movements
Every station uses equipment found in standard gyms — rowers, sleds, kettlebells, assault bikes, wall balls. No Olympic lifting. Your audience is already training for this.
Level-Up Moments
Each level transition is a designed celebration — lights, sound, your name on screen. Multiple filmable peak moments per participant, not just one finish line.
Doubles & Team Formats
Pairs and teams of four tackle levels together. The social element amplified with shared level achievements and a format that celebrates every participant.
Nobody Leaves
Feeling Like They Failed
Every touchpoint is designed to create achievement, community, and the irresistible pull of "next time, I'll go higher."
Set Your Target
The app's benchmark predictor estimates your level from training data. You set a personal target, reframing the event from "survive it" to "achieve my goal."
Level-Up Moments
Each level completion triggers a designed celebration — music shift, LED colour change, your name displayed. Spectators cheer every level-up because progress is visible to everyone.
Shareable Achievement
Instant digital results card designed for social sharing — your level, station times, and a graphic that looks stunning on stories. Level-specific physical medal.
Chase the Next Level
Within 24 hours, a personalised "Next Level" training plan hits the app. Your level-specific merch is available. The countdown to the next event begins. The loop closes.
Built for the
Content Era
LEVELS doesn't need influencers — it makes everyone who participates into a content creator. Every design decision optimises for organic sharing.
- 💪You Look Good Doing ItStations are designed for athletic aesthetics — sled pushes, dynamic movements. Influencers look strong, not destroyed.
- 🎬5 Content Beats Per EventEach level-up is a filmable celebration. One event generates an entire story arc.
- 🏆Instantly Legible Achievement"I hit Level 4!" needs zero context. Levels are universal social currency.
- 🛡️Ego ProtectionNo influencer risks embarrassment. A Level 3 result is an achievement, not a failure.